XR Creators Connect, Rotterdam

May 16, 2025

I traveled to Rotterdam, Netherlands for XR Creators Connect (XRCC), a gathering of developers, artists, and technologists exploring what’s next in XR.

I had the oppurtunity to represent 8th Wall and Niantic at the event, leading an interactive workshop and delivering a keynote presentation.

10 developers were selected from a pool of applicants to participate in a hands-on workshop in the morning, where we built interactive AR business cards using 8th Wall image targets.

In the afternoon I took the main stage in front of 200 people to deliver a keynote presentation, advocating for WebAR and introducing updates to 8th Wall. I did a deep dive into World AR, Face Effects, VPS, Splats, Image Targets and more.

XR Creators Connect

Other sessions that day came from Zappar, Unity, and Blender, which made for an inspiring mix of perspectives on how our industry is evolving.

XR Creators Connect

XRCC was about connection: seeing new developers pick up 8th Wall for the first time, sharing a vision of what’s possible with WebAR, and feeling the energy of a community eager to build the future.