At SXSW 2024, I designed and produced a set of AR-activated collectible pins powered by 8th Wall. Each physical pin unlocked a unique WebAR experience when scanned, blending fashion, fandom, and interactivity into a playful activation for festival-goers.
This project showed how WebAR can extend into physical merchandise and cultural artifacts, creating new ways for people to connect with AR beyond the screen. It also highlighted my interest in merging objects, storytelling, and digital layers — a theme that continues in my later Shape Reality work.