CTRL is an Interactive Street Poster and WebAR Campaign.
I concepted, designed, and developed a guerrilla-style mixed reality poster campaign installed throughout San Francisco. I created the physical poster artwork in Photoshop, combining bold typography, brand messaging, and premium visual direction to spark curiosity in the real world.
To extend the experience digitally, I animated the poster in After Effects, then built an 8th Wall WebAR experience where scanning the QR code launches a browser-based AR activation. When users point their phone at the poster, the printed design is recognized as an image target and transforms into a motion-enhanced AR layer aligned directly over the physical artwork.
This project showcases end-to-end creative execution across branding, graphic design, motion design, AR development, image tracking, UX flow, and experiential storytelling — turning a static street poster into an interactive portal.
