I created an AR-activated Pride T-shirt concept for Balenciaga, using 8th Wall to merge fashion with WebAR. When scanned, the shirt unlocked a digital animation layered over the garment — blending self-expression, queerness, and technology into an interactive brand experience. This project demonstrated how AR can extend clothing into dynamic storytelling surfaces, pushing the boundaries of digital fashion and identity.
Try it yourself here: https://www.8thwall.com/evan/balenciaga-pride/code/