For Pride 2023, I developed an AR-activated t-shirt concept for Balenciaga using 8th Wall.
When scanned, the shirt revealed a digital animation that seamlessly transformed the Balenciaga logo through the colors of the rainbow.
This prototype highlighted how augmented reality can turn garments into dynamic storytelling canvases, expanding the possibilities of digital fashion and expressions of identity.
Try it yourself here: https://www.8thwall.com/evan/balenciaga-pride/code/